The
"Wordpress" developer team has successfully launched their latest
version of Wordpress, called "Wordpress Ella". Numerically, the
version number is called version 2.1
To the uninitiated, news like this seems like a normal announcement from
software developers and are often passed on by. However, from the eyes of a
trained mind and savvy businessman, the news of "Wordpress Ella"
contain many benefits that online business owners can immediately tap into and
profit from.
"Wordpress Ella" comes with the following enhancements which are a
great resource for online business owners.
1. First on the list of enhancements from Wordpress Ella is an 'autosave'
function that ensures you will never lose a post again. This is an invaluable
tool especially at times when you have spent a lot of time in front of your
computer screen, brainstorming on what to write to promote your business.
Imagine the horror or frustration especially in instances where the battery of
your notebook died and you forgot to save. Or perhaps there was a blackout or
you accidentally closed the browser window without saving your work.
"Wordpress Ella" autosave function is a real time saver and is an
abosolute must for any online businesses.
2. Next in line on "Wordpress Ella" is the "Import" and
"Export" functions. Let's talk about the import function first.
The latest release of "Wordpress Ella" has an import function that
allows you to import your blog created from other popular blogging platforms
such as 'Movable Type', 'Typepad', 'Livejournal', 'Blogger' and so on, into
Wordpress itself.
This way, you don't have to lose any important data such as your blog posts and
comments. This flexibility is another reason why Wordpress itself is so successful
and continues to gain a huge following and user base.
Why would anyone want to transfer their blog from another platform to
Wordpress? Well, one reason is because with most of these other blogging
platforms, the user has to pay a monthly fee. Wordpress, as almost everyone
knows is free, and you can easily install with a few clicks using Fantastico
from within your hosting account's Cpanel.
Another reason to migrate or transfer the entire blog to Wordpress could be due
to the limitation of some blogging platforms. Blogger, for example does not
support the use of categories, which are critical when it comes to optimizing
the blog to rank high for specific keywords related to the business.
Now, let's discuss about the "Export" function.
"Export" as the name implies, will export all the Wordpress posts and
comments into a file (called XML). This file can then be imported into other
Wordpress blogs. It's like a cross transferring of data between similar or
related "Wordpress Blogs".
This is useful when one is starting a new blog and perhaps need to populate the
blog with useful content instead of just displaying news feed. For example, if
you have a blog on muscle building, and you started a new blog on weight loss,
you can import the content (which are the posts and comments) from the muscle
blog into the weight loss blog.
This way, when you drive traffic to your new weight loss blog, you can at least
provide the reader with some useful content while you build up the content
around weight loss. Naturally there is some correlation between these two
topics. After all, if you want to build muscle, naturally you need to burn off
the excess fats and turn them into muscles!
3. Another enhancement of "Wordpress Ella" is the new search engine
privacy. What this means is that you can indicate whether you'd like your blog
to be indexed or ping by search engines, especially Google, Yahoo or MSN, which
are the three top search engines online.
Most experienced marketers know about the pinging power of blogs. Everytime
when a post is published, Wordpress will ping or notify specific blog
directories about updates to your blog, causing them to index or visit your
blog, brining you that additional and much needed targeted traffic.
As crazy as it sounds, considering that most business owners would like to get
their site listed in the search engines, there are also times when you might
want to hide or mask your blog from the radar screen of search engines. This is
true especially in cases where it's only meant for paid customers only. For
example, you might be providing some sensitive information meant for paid
customers and you don't want anyone doing a search on the search engines to
stumble upon your blog and have access to the information.
4. Another powerful upgrade that "Wordpress Ella" brings is the
ability to specify a static page as the front page for your site or blog.
Most savvy marketers employ the use of a mini site or a one page only sales
letter when marketing their products or services. Normally such one page sites
will also contain an opt-in box, where visitors and readers are enticed to
provide their email address in exchange for a free gift, software, e-course
etc.
When they do so, they will normally be enrolled in an autoresponder course that
automatically does the follow-up with the said subscriber which either results
in a sale or no sale.
With a blog, however, the main page or the front page will always a display of
the latest chronological posts. You can create pages for a blog, however, in the
past it was not that easy for the layman to do so.
With "Wordpress Ella", all you need to do if you want a static front
page is to select this option in the Wordpress control panel. It can't get any
easier than this.
These are just some of the enhancements that you can immediately benefit from
"Wordpress Ella".
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